With the festive season now over, Xiaomi has announced that it has achieved new milestones in its sales figures during the period. Leveraging from the multiple festive sales on Amazon, Flipkart and its own Mi.com site, Xiaomi has managed to sell a record 8.5 million devices in one month during the festive season. The company has announced that it also remained the number one brand across most of the categories on Amazon India and Flipkart. The categories include smartphones, TVs, wearables, power banks, home security, air purifier and more categories. Xiaomi says that it set a new record in smartphone sales with over 6 million Xiaomi smartphones sold within the one month time-frame.
This milestone has been achieved within the time period of October 9 to November 8. In this time period, Xiaomi claims that it sold over six million smartphones. Last year, Xiaomi sold four million smartphones during the same period across same platforms. Furthermore, it sold over 4 lakh Mi LED TVs and over 2.1 million Mi Ecosystem products and accessories.
It managed to achieve a gross merchandise value (GMV) of $1 billion during this period. Xiaomi devices sold during this period include Xiaomi smartphones, Mi LED TVs, Mi Band 3, Mi Power Banks, Mi Earphones, Mi Routers and other Mi ecosystem and accessory products that were sold across mi.com, Mi Home and partner channels.
Xiaomi also says that the Redmi Note 5 Pro₹ 14,220 was the bestselling smartphone on Flipkart during the festive period, and the Redmi 6A₹ 7,499 was the bestselling smartphone on Amazon. Xiaomi has been the number one bestsellers in the smartphone, TV (Mi LED TVs), wearable (Mi Band 3), and power banks category. The company also notes that the Mi Air Purifier 2S was also in high demand, witnessing sales that were 4.5 times of that done last year across platforms.
Raghu Reddy, Head of Categories and Online sales, Xiaomi India said in a statement, “Festive season sales in India have always been a defining moment in Xiaomi India’s journey. Last year, we sold 4 million smartphones and went on to become the #1 smartphone brand in India in Q3 2018. This year, we have outdone ourselves by selling over 6 million smartphones, and 8.5 million devices. We are thrilled, and equally humbled by all the love we received from our customers and Mi Fans across India, and we hope we continue to contribute immensely to our customers and their loved ones, by offering them the best of our innovative products”
Ahead of the festive period, Xiaomi announced that it sold over 2.5 million devices within two and a half days during the Amazon and Flipkart sales. The Xiaomi products include smartphones, Mi LED TVs, Mi Band 3, Mi Power Banks, Mi Earphones, Mi Routers, and other Mi Ecosystem and accessory products that were sold across the Amazon and Flipkart sales, as well as, Mi.com’s Mi Super Sale. Xiaomi says that the record number of sales was achieved between 12pm on October 9 and 7pm on October 11.