Mobile

OnePlus Led Indian Premium Smartphone Market in 2019: Counterpoint

Posted on in Mobile
OnePlus Led Indian Premium Smartphone Market in 2019: Counterpoint

OnePlus 7 emerged as the number one premium smartphone model in 2019

HIGHLIGHTS
  • OnePlus led the Indian premium smartphone market in 2019
  • Its market share stood at 33 percent
  • Samsung with 26 percent came second

Riding on its OnePlus 7 series, Chinese smartphone maker OnePlus led the Indian premium smartphone market in 2019 with 33 percent market share.

The company became the first-ever premium smartphone brand surpassing 2 million shipments in a year in India.

Samsung with 26 percent was second while Apple with 25 percent market share came third in the premium segment, according to Counterpoint Research’s ‘Market Monitor Service for 2019.’

Apple was the fastest growing premium smartphone brand in 2019 with 41 percent (YoY) driven by multiple price cuts on iPhone XR throughout the year.

Overall, the premium smartphone segment in India (above Rs. 30,000) registered its highest ever recorded shipments this year, growing 29 percent in the year.

“2019 has been a remarkable year for us at OnePlus. Every milestone we have achieved strengthened our pursuit for excellence in technology. We will remain dedicated towards creating burden-less and best-in-class user experience,” said Pete Lau, Founder and CEO, OnePlus.

OnePlus 7 device emerged as the number one premium smartphone model in 2019.

The contribution of OnePlus’ ultra-premium segment to overall OnePlus portfolio grew to a whopping 25 percent in 2019 — from just 2 percent in 2018.

According to Karn Chauhan, Research Analyst, Counterpoint Research, OnePlus’ ongoing retail expansion in India can be attributed to the increased sales volumes.